{ "HubID": "3801", "Date": "1/22/2024", "HubTags": [ "External Platform Posts", "Future Map Forward Guidance", "Future Map" ], "Contacts": "", "Companies": "", "File": "", "Image": "", "Summary": "
Great post with industry that is approaching critical state in terms of sustainability. On the front end is costs to the customer + logistics for travel + managing crowds = increasingly poor experience. And the backend are operational issues with staffing, CapEx and equipment issues = unsustainable operations.
The only way to make it work is people like me, who live close to a locals resorts (Winter Park/Mary Jane) where a season pass is dirt cheap when you average in the dozen or so days skied a year, and for lodging I have a van I outfitted for overlanding and overnight use.
Large destination resorts may be severally disadvantage, piggybacking off a trend I see where legacy brands in general will have a hard time adapting because of entrenched structures, sunk costs, sclerotic management and incumbent backlash (people turning against big established brands who did not do enough to fix problems).
So the future may be serious disruption with middle-market destination resorts who lose the casual, mass-market and fail, the most elite/upscale resorts survive and grow, and smaller and/or local resorts may do fine who are able to retain the die-hard skiers. Around the edges are backcountry skiing (and cat and helicopter skiing) that grow, but will never attract mass market so will always be niche. A classic barbellization that we see occurring across many consumer segments and industries.
The secondary effects from the above will affect entire segments in ways we cannot yet fathom (gear/equipment manufacturers, local communities, real estate/vacation rentals, travel...etc).