{
  "HubID": "2200",
  "Date": "4/5/2023",
  "HubTags": [
    "External Platform Posts"
  ],
  "Contacts": "",
  "Companies": "",
  "File": "",
  "Image": "",
  "Summary": "Another experience marketing tactic coming from one of my favorite #web3 native #startup #apparel brands, 9dcc.",
  "Notes": "Another experience marketing tactic coming from one of my favorite #web3 native #startup #apparel brands, 9dcc. <p><br /></p><p>Where web2 used direct response marketing, social marketing, content marketing, influencer marketing...all which have become less effective, #consumerbrands  using web3 infrastructure are pushing into experience marketing to help engage with their customers and community and create a stronger emotional connection, tying them to the brand.<br /></p><p>This tactic is a game product owners can play where apparently you can scan the NFC chip on an apparel item to get linked to play, with gamification/competition added to reward winners.  But the game was only active for a short period of time, adding a twist of FOMO and scarcity when it is time limited.  <br /></p>"
}