{
  "HubID": "2146",
  "Date": "2/8/2023",
  "HubTags": [
    "External Platform Posts"
  ],
  "Contacts": "",
  "Companies": "Hermes",
  "File": "",
  "Image": "",
  "Summary": "Hermès v Metabirkins #trial",
  "Notes": "<p>Hermès v Metabirkins #trial</p><p>Hemes filed a claim that its #intellectualproperty was infringed by the artist who created a series of #nft artwork using potentially Hermes likeness and copyrights.  The artist claims its art as creative commentary protected by the first amendment. </p><p>If Hermès win, this might be perceived as a win for those building #digitalassets and branded NFTs, as it would place significant value on digital goods. In other words, a metaverse-ready depiction of a handbag might be treated as valuable as a physical one (this is already happening).</p><p>On the other hand, a Metabirkins win would be a warning sign to brands to continue to file to protect their marks in the digital realm — even if they don’t have plans to enter the space. If you are a brand that is slow and has no plans to be in the digital space, how do you control someone taking your brand and putting it in a digital space?</p>"
}