16 lines
10 KiB
JSON
16 lines
10 KiB
JSON
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{
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"HubID": "3863",
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"Date": "1/31/2024",
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"HubTags": [
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"External Platform Posts",
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"Future Map Forward Guidance",
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"Future Map"
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],
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"Contacts": "",
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"Companies": "",
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"File": "",
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"Image": "",
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"Summary": "<p>This is good article with a micro-trend now that I foresee will become a mainstream shift from consumers and brands, powering serious degrowth and circularity. It is simple - we have to produce and consume less to get our carbon emissions under control. Producing more each year to grow sales is unsustainable. Durable goods brands must (1) sell much fewer new items, but to maintain income, they need to (2) add in secondary market sales, (3) rental/digital, and (4) repair. I foresee the most successful brands in the 2030's will be something like 25%, 25%, 25% and 25%, respectively. A backlash from consumers against brands that do not get there, with regulatory penalties and possibly even criminal actions forthcoming. </p>",
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"Notes": "<p>TikTok’s anti-overconsumption movement is a wake-up call for brands</p><p>De-influencing and no-spend challenges are countering social media consumerism. Here’s what fashion needs to know.</p><p>BY RACHEL CERNANSKY</p><p><br /></p><p>January 25, 2024</p><p>overconsumption</p><p>Photo: Joos Mind</p><p>To become a Vogue Business Member and receive the Sustainability Edit newsletter, click here.</p><p><br /></p><p>In a hyper-consumerist era of social media, flooded with product reviews and shopping haul videos, a backlash to overconsumption is brewing.</p><p><br /></p><p>More consumers are joining pledges such as the “Rule of 5” (where you limit fashion purchases to five items a year), conducting wardrobe inventories, or challenging themselves to buy nothing new in 2024 and shop their closets instead. “TikTok made me buy it” has become a common refrain for users influenced to make purchases from or on the app. Now, the hashtag #deinfluencing has been used more than 26,000 times, full of content creators working to undo some of that impulsive behaviour.</p><p><br /></p><p>“What is good for the planet is also good for our mental health and our well-being. If we buy less, but we buy more mindfully, we are happier. And the planet is going to thank us because we don’t need that much stuff,” says Katia Dayan Vladimirova, senior lecturer at the University of Geneva and founder of the Sustainable Fashion Consumption research network. She and three colleagues launched a year-long experiment for 2024, the Joyful Closet Consumption Challenge, to help participants “rethink consumption patterns” and simultaneously study what challenges people face as part of that work, what motivates them to keep going, and what benefits they see if and when they succeed in reducing their wardrobe size and their acquisition of new clothes.</p><p><br /></p><p>absurdity of overconsumption demonstration in France</p><p>Performance artist Dorian Chavez denounced the “absurdity” of overconsumption at the Biennale des arts vivants de Toulouse in France. Photo: Charly Triballeau/AFP via Getty Images</p><p>MOST POPULAR</p><p>The mob wife look is trending. Is it sustainable?</p><p>FASHION</p><p>The mob wife look is trending. Is it sustainable?</p><p>BY AMY FRANCOMBE</p><p><br /></p><p>Beauty</p><p>BEAUTY</p><p>Beauty</p><p>Companies</p><p>COMPANIES</p><p>Companies</p><p>ADVERTISEMENT</p><p><br /></p><p>As public concerns around waste and climate change grow louder, the mood is shifting at the highest levels as well. At the World Economic Forum in Davos last week, calls for capitalism to evolve, or risk failing, grew louder. The head of the World Trade Organization, Dr Ngozi Okonjo-Iweala, called on world leaders to “rethink old growth models”.</p><p><br /></p><p>Where does that leave brands, whose sustainability efforts have largely focused on business practices but not transforming the business model itself? For a growing number of academics, economists, advocates, small brands and even sustainability professionals within larger brands, the writing is on the wall: brands need to adapt. Failing to do so could be a threat to their future profitability, which today depends directly on increasing product sales every year.</p><p><br /></p><p>“We’re not going to achieve sustainability with fashion houses constantly needing to increase growth every year. No amount of circularity, no amount of anything is going to work,” says Joseph Merz, chairman of the Merz Institute and senior fellow at the Global Evergreening Alliance, who led a study last year concluding that human behaviour is at the root of the global environmental crisis.</p><p><br /></p><p>overconsumption</p><p>A secondhand pop-up swap in Singapore, one in a string of initiatives meant to nudge consumers away from shopping new and to use, or keep in circulation, what’s already in their closets. Photo: Catherine Lai / AFP</p><p>MOST POPULAR</p><p>The mob wife look is trending. Is it sustainable?</p><p>FASHION</p><p>The mob wife look is trending. Is it sustai
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}
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