41 lines
3.5 KiB
JSON
41 lines
3.5 KiB
JSON
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{
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"HubID": "5024",
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"Date": "12/9/2024",
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"HubTags": [
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"External Platform Posts",
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"Future Map Forward Guidance",
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"Future Map"
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],
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"Contacts": [
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"c5958CassieAbel",
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"c5998AmyAllison",
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"c6019MarcoBusa",
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"c6078Jenna_Celmer",
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"c6157IanArmstrong",
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"c6234KiranCarpenter",
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"c6265Sean_Cady",
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"c6281SamCook",
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"c6299Eoin_Comerford",
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"c6300Matt_Barnes",
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"c6322Matt_Bergerson",
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"c6355JulieBrown",
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"c6392AnnieAgle",
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"c6400KentEbersole",
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"c6402Robert_Antoshak",
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"c6416ShaneDowney",
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"c6425AndrewConley",
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"c6433AliciaChin",
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"c6436MatthewEtzler",
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"c6448MegCarney",
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"c6517Deanne_Buck",
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"c6527Joe_Van_Deman",
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"c6540David_Billstrom",
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"c6542Adam_Baruchowitz"
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],
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"Companies": "",
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"File": "",
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"Image": "",
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"Summary": "<p>Rewriting the Rules: The Future of Apparel - Part 1 of 5</p><p>I adapted my futurist framework to create a tool predicting the future of apparel and footwear. I am summarizing the tool into a series of posts. The link to the complete tool in Google Doc format is at the end of this post. This post covers consumer shifts and emerging business models: consumer-creators, generational shift, user-generated content & apparel. </p><p>SHIFT FROM BRAND TO CONSUMER-CREATOR</p><p>The old era of apparel was brand-centric: mass production, global distribution, and marketing to drive demand. Affiliates and influencers were bolted onto this structure. </p><p>Now, we’re shifting to consumer-creators—individuals leveraging AI and tech to design, produce and market for themselves or their communities, keeping a much greater share of the profits. </p><p>This consumer-creator (also called creator-to-market, or C2M) model is eroding traditional brand dominance. </p><p>Its enabler is AI, which strips away complexity, making creation seamless and real-time that is empowering consumer-creators. </p><p>A GENERATIONAL SHIFT IN CONTROL OF COMMERCE</p><p>Millennials and Gen Z, the consumer-creator class, are driving this revolution. </p><p>With baby boomers aging out and wealth rapidly transferring to younger generations, these groups are shaping culture and commerce. </p><p>They are also entrepreneurs, with 48 percent of Gen Zers and 44 percent of Millennials having a side hustle. </p><p>These generations are applying AI technologies and their entrepreneurship to transform how apparel is designed, produced and marketed, employing a massive level of creative destruction on the old era of apparel. </p><p>USER-GENERATED CONTENT AND USER-GENERATED APPAREL</p><p>Ecommerce growth now lies at the intersection of entertainment, social and user-generated content, predominantly online. </p><p>AI is empowering consumer-creators to design everything—from music and video to personalized apparel that is localized, automated, 3D-enabled, on-demand-driven, with circularity-activated production. </p><p>They are building communities on modern-day entertainment and social platforms and selling products they create using AI-driven technologies. </p><p>The era of mass-market generic products is fading. AI enables faster, cheaper, and frictionless creation, cutting out traditional brands and retailers as the \"middle.\"</p><p>The Internet was a distribution revolution, introducing online marketplaces and DTC. But AI is a production revolution, democratizing tools so that anyone can create and consume what they want. </p><p>My Future of Apparel tool, along with action plans to navigate, is in this Google Doc: https://lnkd.in/gP7SryyK </p>",
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"Notes": ""
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}
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