16 lines
24 KiB
JSON
16 lines
24 KiB
JSON
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{
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"HubID": "4048",
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"Date": "3/6/2024",
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"HubTags": [
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"External Platform Posts",
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"Future Map Forward Guidance",
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"Future Map"
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],
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"Contacts": "",
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"Companies": "Adidas,Gucci,Salomon,The North Face,Arc’teryx,Moncler,Hoka",
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"File": "",
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"Image": "",
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"Summary": "<p>In our modern era, blending outdoor apparel with urban/suburban and fashion started a decade ago (I think this also happened in the 1960's, then our modern era starting in earnest in the 1980's as we saw innovation in outdoor products and outdoor sports).</p><p>This has allowed outdoor and non-outdoor brands to cross-over into each other's territory, but with further slicing and dicing of the market by brands to create micro-niches. <br /></p><p>This might be a tough strategy moving forward because a lot of these niche markets drive off of trends, which come and go. If it generally takes 2- years between product development, production and distribution for outdoor brands to come to market, trends could come and go by then. <br /></p><p>Trends are also discretionary spend, which evaporates in tough economic times. Outdoor brands, especially smaller ones, may be better off attracting a die-hard, technical buyer whose hard/soft good purchases are more required spend rather than discretionary spend. <span></span><br /></p><p>https://www.ispo.com/en/sports-business/outdoor-fashion-how-gen-z-defining-new-era-fashion<br /></p>",
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"Notes": "<h1 class=\"article-header-magazine__title\" style=\"font-size:70px;font-weight:600\">How Gen Z is living the new outdoor feeling</h1><p class=\"article-header-magazine__corner\">Image credit: Messe München GmbH</p><p class=\"article__col article__col--first\" style=\"color:rgb(0, 0, 0);font-size:18px;background-color:rgb(255, 255, 255)\"><a href=\"https://www.ispo.com/en/author/juliane-menge\"><img src=\"https://www.ispo.com/sites/default/files/styles/profile_picture_hexagon/public/2022-07/Foto.jpeg?h=a12dd4f3&itok=Ek8losw7\" width=\"110\" height=\"128\" title=\"Juliane Menge\" /></a></p><p class=\"author-profile__label\" style=\"font-size:13px;text-align:center;color:rgb(177, 177, 177)\">AUTHOR:</p><p class=\"author-profile__name\" style=\"font-size:13px;font-weight:600;text-align:center\">Juliane Menge</p><p class=\"views-element-container\">More on the topic<br />Fashion</p><p class=\"topic-teaser-list__items\"><a href=\"https://www.ispo.com/en/trends/hemp-new-textile-trend\" title=\"Hemp - a new textile trend\"><span class=\"topic-teaser__kicker\">TRENDS</span><span class=\"topic-teaser__title\">Hemp - a new textile trend</span></a></p><p class=\"topic-teaser-list__item\"><a href=\"https://www.ispo.com/en/culture/athleisure-wear-how-promising-hype-fitness-and-fashion-industry\" title=\"Athleisure Wear: How promising is the hype for the fitness and fashion industry?\"><span class=\"topic-teaser__kicker\">URBAN CULTURE</span><span class=\"topic-teaser__title\">Athleisure Wear: How promising is the hype for the fitness and fashion industry?</span></a></p><p class=\"topic-teaser-list__item\"><a href=\"https://www.ispo.com/en/know-how/right-sportswear-women-summer\" title=\"The Right Sportswear for Summer for Women\"><span class=\"topic-teaser__kicker\">KNOW-HOW</span><span class=\"topic-teaser__title\">The Right Sportswear for Summer for Women</span></a></p><p class=\"topic-teaser-list__button\"><a class=\"button button--secondary-hover button--small button--full-width \" href=\"https://www.ispo.com/en/topic/fashion\" title=\"All about Fashion\">ALL ABOUT FASHION</a></p><p class=\"article__col article__col--second\" style=\"color:rgb(0, 0, 0);font-size:18px;background-color:rgb(255, 255, 255)\">FASHION I 03/01/2024</p><table class=\"rating-table\"><tbody><tr class=\"rating-table-tr\" style=\"border:none;font-size:0px\"><td class=\"rating-table-td\" style=\"padding:0px 7px 0px 0px\"> 0 <p class=\"form-item js-form-item form-type-radio js-form-type-radio form-item-value js-form-item-value\" style=\"padding:0px\"> 0</p></td><td><p class=\"vote-result js-form-wrapper form-wrapper\" id=\"edit-result--0gs9y6kWjts\" style=\"font-size:15px\"><span class=\"vote-result__details\">Is this article useful?</span></p></td></tr></tbody></table><p class=\"engagement-bar__bookmark\" style=\"height:24px\"><span class=\"bookmark__icon\"></span><span class=\"bookmark__text\">Bookmark</span></p><p class=\"engagement-bar__share\" style=\"height:24px\"><a href=\"https://www.ispo.com/en/sports-business/outdoor-fashion-how-gen-z-defining-new-era-fashion?utm_campaign=CPGN%20-ISPO%20RSS%20Newsticker%20EN%20-%202024-03-06%2010%3A00&utm_medium=mail_mmg&utm_source=eloqua&utm_content=EM%20-%20ISPO%20RSS%20Newsticker%20EN%20-%202024-03-06%2010%3A00&utm_marketing_tactic=Other#share-article-footer\">Share</a></p><p>More than just a hobby or a challenge: for Gen Z, outdoor has a completely different significance than for previous generations and they express this through their fashion. We took a look at how their outdoor fashion game has evolved over the years, what they are looking for and what homework brands need to do now.</p><h3 class=\"text__headline\" style=\"font-size:24px;font-weight:600;color:rgb(0, 0, 0)\"><span class=\"menu-anchor\" id=\"all-insights-at-a-glance-1075047\">All insights at a glance:</span></h3><ul><li><a href=\"https://www.ispo.com/en/sports-business/outdoor-fashion-how-gen-z-defining-new-era-fashion?utm_campaign=CPGN%20-ISPO%20RSS%20Newsticker%20EN%20-%202024-03-06%2010%3A00&utm_medium=mail_mmg&utm_source=eloqua&
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}
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